Free online marketing courses can be a worthwhile effort. Marketing brings many benefits to a busy business and is important to an organization’s survival. The marketing beginner learns to better engage with his clients, and maintain and increase their patronage. These free courses will provide you with some of the basic tools needed for this marketing endeavor.
The top business schools all offer free online marketing courses, and they are not all created equal. Some offer one on one mentoring from industry veterans who have been there and done that, others offer a more interactive experience through an interactive chat forum or email newsletter. Some offer video tutorials that can help you get up to speed quickly, while others offer audio tutorials, video tutorials, and short video clips that allow you to learn at your own pace. You can also find a few courses that are offered completely online, but most do require you to download an application or software to your computer before you can begin.
A free online course from top business schools usually begins with an introduction to marketing theory, followed by a look at the structure of online marketing, then a look at the key skills needed for success, and finally a review of the latest tools and technologies available. Some free online marketing courses teach skills that are transferable to the work world. For example, the marketing beginner might learn that it is important to develop a “brand,” that can be protected using SEO techniques. These courses usually include a study of key words, how they are used, what keywords are considered by marketers, how to analyze the results of search engine optimization, and the fundamentals of link building, all of which are key components to the way in which a business operates today.
You can find many free online marketing courses on the Internet, and all you have to do is type the words “online marketing course” into your favorite search engine. You will likely see several pages of free information, but be on the lookout for a couple of things: the name of the business school that is offering the class, and the name of the course itself. If you see the name of the business school along with an “M” at the end, this usually indicates that the online marketing course is being offered by a leading institute of business schools. An “I” will usually accompany the name of the course name and will indicate that the person who is offering the class is an expert in his or her field. It’s always a good idea to be sure before you register with a free course online.
Next, look carefully at the content of the free course name. If you see something like “Online Marketing Certificate from Carey School of Business,” this probably isn’t the name of the business school, but instead, the product management course offered by the Carey School of Business. That’s not to say that someone else couldn’t offer the same course name; it just means that the name wouldn’t be related to your business school at all. Anytime you’re signing up for anything on the Internet, it’s always a good idea to double-check the name of the site that you’ll be using to learn the information. Using a legitimate business school website is a sign of quality content, and should be of interest to you.
Finally, try and find out as much as possible about the online marketing course itself. Does it have a forum? What types of other helpful information are included? The more you know about the program, the more likely you are to see results in your marketing efforts, and the sooner you can get started.